2023 essential digital marketing tools [Infographic]
Use our updated digital marketing tools infographic to manage how you use marketing technology to inform your digital marketing strategy Source
The best prompts for using ChatGPT for digital marketing
The best prompts for using ChatGPT for digital marketing Practical examples including 8 recommended GPT-3 prompts to support content marketing, email marketing, search and social media marketing In Part 1, of my. Source
How can I use ChatGPT for marketing?
How can I use ChatGPT for marketing? My example dialogues and use cases showing how ChatGPT is much more than ‘yet another AI chatbot’ I’ve been advising on digital marketing and new. Source
2023 Digital marketing trends: Which innovations to invest in?
Dr Dave Chaffey's practical actionable recommendations: 2023 digital marketing trends & opportunities to improve leads and sales Source
How to define SMART marketing objectives
From SMART to SMARTER marketing objectives, measure your digital marketing channels and campaigns, and use data to inform strategy Source
What is Customer Lifecycle Marketing? Smart Insights
Create a co-ordinated 'always-on' digital marketing strategy for the whole customer lifecycle to boost conversions and retention. Source
Marketing models that have stood the test of time [Free
A review of 12 classic marketing models for marketing and digital marketing planning. Download our free marketing model guide. Source
What is a marketing plan? Create your 7 step plan
A marketing plan is your place to document the process of managing and optimizing your digital marketing strategy and business development. Source